Strategic advisory for the New Space economy. The brand takes its identity from a single motif — the vertical ascent line — rendered in ion cyan against launch-pad darkness.
The ascent bar is a launch plume abstracted to a single vertical stroke — bright at ignition, dissolving upward. The Λ glyph replaces every A in display settings only. Never rotate the bar; never set the wordmark in mixed case.
Ion Cyan is reserved for signal moments — the ascent bar, primary actions, live data. It should never exceed ~5% of any composition. Everything else lives in the dark ramp.